There are countless platforms that showcase, review and link to small businesses, but few have as much impact as Google does. Although business owners can’t choose where their site ranks in the search results, they can edit information that is displayed and insert some flashy new features.
Google has recently modified their search results to display ratings from review sites like Facebook and Yelp. While this may seem like a small change, it has actually made reviews more important than ever in terms of SEO. With the following tips, your company can shine in the Google search results.
Google Sites, one of Google’s lesser-known applications, allows businesses to intra-company create websites in minutes. Previously, G Suite account owners used it to design websites using simple templates. But with new enhancements to Google Sites, users have even more design options and features.
Last year, the National Institute of Standards and Technology removed SMS two-factor authentication from its list of preferred authentication methods. Since then, Google has encouraged users to use prompts-based 2-Step Verification (2-SV) methods instead.
Employees don’t usually prioritize managing files and photos because they can be tedious and time-consuming. Those who have to deal with a high volume of files and photos across different devices often depend on the auto-sync functions of Google Drive or do manual backups on external drives or SD cards.
There are plenty of VoIP solutions available in the market today, but the two clear standouts are Microsoft’s Skype for Business and Google’s Hangouts Meet. Each product offers stellar voice and video conferencing features, and rich integrations with other apps.
Businesses in the 21st century rely on a strong digital presence to keep up with the competition. There’s a new tool that helps with just that: Google Posts. Read on to learn its potentially game-changing capabilities and when SMBs can expect to get a piece of the action.
Cybercriminals have been relentless throughout 2017. In the past couple of months, hackers discovered new malware strains and software vulnerabilities that have overwhelmed thousands of businesses worldwide. But despite these new attacks, hackers still have an old, yet effective trick up their sleeves: phishing scams.
Did you know that the applications you use learn something new about you every day? If you’re using any of the G Suite applications, their machine learning algorithms — a set of mechanisms that study usage patterns — derive data based on your work patterns and frequently used files, and then make sensible suggestions accordingly.
Software updates may be a pain to keep up with, but it’s always a nice surprise when Google doles out new updates for their cloud platform. Every month, G Suite, formerly known as Google Apps, gets new updates and enhancements that provide huge quality-of-life improvements for businesses and consumers.