Nearly everyone uses social media. And whether you run a small- or medium-sized business (SMB) or multinational conglomerate, social media platforms are great for their broad audiences, low costs, and high returns. But without careful planning, marketing in these communities can do more harm than good.
To say that social media is a small part of our lives is an understatement. Platforms like Facebook, Instagram, Twitter, and Snapchat are now integrated into our lives like never before. But what’s next? Can social media’s involvement go any further? These upcoming trends certainly point toward it.
Social media marketing is tricky, to say the least. It’s difficult to allocate the resources that create the desired effect, especially when so many platforms are available. Facebook might be the biggest name in the industry, but that doesn’t mean it will suit your organization.
Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories.
Did you know that your thousands of Instagram followers are a goldmine for potential sales? Yes, they are, but you can’t make the most of this goldmine by simply switching your posts’ filters from Clarendon to Valencia on a regular basis. Turning your Instagram followers into customers requires more than just a finely curated set of photos; it calls for marketing-savvy strategies that can engage current followers and attract potential customers.
Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool.