More people use Google than they use any other search tool available. Because of this, Google constantly strives to improve functionality and its users’ search experience. So to that end, Google recently decided to make mobile search its top priority.
This year, Google announced its grand entry into a market largely dominated by major companies like Samsung and Apple with the production of its first smartphone — the Google Pixel. Although it sports a design similar to the iPhone, Google is planning to offer distinct features that will enhance the user experience.
Microsoft smartphones have always seemed to pale in comparison to Android and Apple devices. Perhaps one of the largest reasons why is because it entered the smartphone game too late. And the recent “strategic retreat” from the consumer market only suggests that Microsoft is far from reaching their initial goals with their mobile platform.