LinkedIn is a highly useful site, but many small businesses simply don’t make the most of it. The problem is that most of the information out there, that SMBs try to model, is focused on tips and strategies for larger organizations. And these strategies are simply not as effective when applied to the SMB. So what can the small or medium-sized business do to actually gain value from their LinkedIn efforts? Here are few tips to get you started.
Whether your business is hit with a brief power outage or an extreme weather disaster, any kind of interruption to your organization’s productivity can cut into your profits. That’s why it is important to have a business continuity plan and utilize BC tools to ensure your organization can stay in operation at all times.
If you think the idea of working from home sounds too good to be true, it’s not. Since the advent of the Internet, many business owners are open to the adoption of telecommuting, a strategy that allows their employees to work remotely in order to save commuting costs and time while increasing productivity.
YouTube is one of the most powerful tools for video marketing out there, especially for businesses who want to create an online reputation in order to generate more leads and revenue. It allows you to introduce your company’s unique brand and personality to the online community.
It’s no great industry secret that despite dominating in other areas, Google is seriously lagging behind the competition when it comes to instant messaging applications. And now, rumor has it, the tech giant is preparing to put a stop to that and finally make its mark in this area.
It’s possible you take your access to Facebook, Twitter and other social media platforms for granted. Maybe you’ve never thought about what a world without news feeds and constant updates and selfies from your friends and acquaintances is like. While there are moments when we’re all fed up of so-and-so’s latest attention-seeking Facebook status or their endless stream of glamorous vacation photos, the stark reality is, if our social media platforms were suddenly taken away from us, many of us would be at a loss.