Businesses in the 21st century rely on a strong digital presence to keep up with the competition. There’s a new tool that helps with just that: Google Posts. Read on to learn its potentially game-changing capabilities and when SMBs can expect to get a piece of the action.
Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips to get you started.
Preceding its general availability, Microsoft has recently rolled out a major update for Microsoft Teams — Window’s version of the cloud-based team collaboration tool, Slack. The latest bundle of features will kick things up a notch, allowing you to do more than IM your manager about your weekly meeting or ask your colleagues to remove the “view only” setting on Google Docs.
A growing number of small- and medium-sized businesses are turning to social media to help facilitate growth. The reasons are obvious, social media is easy-to-use and capable of reaching an enormous amount of users. That being said, you might be missing out on one of the fastest growing platforms available: Snapchat.
Google Cloud Search is the latest tool launched for business customers that allow users to search across their G Suite products including Drive, Gmail, Sites, Calendar, Docs, Contacts and more. It was previously available in a limited preview, named Springboard, and was described as something similar to Google Now for enterprise workers.
Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories.
How many times have you heard the saying “It’s not about what you do but who you know”? — probably too many to count. Regardless of whether that’s your current business mantra, it’s hard to ignore the advantages of tapping into your network.
Skype for Business (as hinted in the name), is the corporate-oriented version of Skype. Besides the snazzy title, Skype for Business possesses unique office applications that will benefit your company. Yet, many business owners pose the same question: how important is it to adopt Skype for Business? Here are three reasons that might help you embrace Skype for Business a tiny bit easier.
Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool.
One of the skills crucial to the success of businesses today is digital literacy. This isn’t the proficiency of reading and reciting gadget labels, but according to Cornell University, “the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet.