Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool.
The word ‘Community’ is derived from the Latin term communitas meaning ‘things shared by many or all’, which hints at our innate desire to connect with others. With the Internet being such a powerful medium, connecting people regardless of their locations has never been easier.
Not long ago, uploading a video to the internet was still a new and novel concept, but now we have access to multiple services for live video streaming. Most of these are free and offer great opportunities for increasing your visibility with little to no investment.
Just because your IT provider has a plethora of awards and certifications under its belt doesn't mean that you can blindly hand over your business’s future to them. Often times, there are some aspects in your business continuity plan that tend to be overlooked by your provider.
From free information products such as ebooks to brochures and email campaigns, today’s marketers have a wealth of tools and tactics at their disposal. While content marketing and social media garner most of the attention in the marketing world, it’s easy to forget about tried and true techniques that are as effective today as they were twenty years ago.
Love it or hate it, mobile technology in the workplace is here to stay. While more and more companies are utilizing it as a way to up their productivity, there is a right and a wrong way to go about it. Here are four tips to help you successfully integrate mobile devices into your organization to create a more efficient and productive business.
Your technology needs to produce a return on investment. If it doesn’t, you’re wasting you and your staff’s time and money. But how can you ensure you gain that coveted ROI you’re after? What does it actually mean to have a positive ROI? And how can you tell if you have one? Here are a few tips for calculating the true costs of a new technology investment.
Disaster Recovery ain’t what it used to be. Long gone are the days where a DR solution cost over a hundred thousand dollars and predominantly relied on tape backups. With the onset of cloud computing, today’s DR landscape has dramatically changed.
Business Intelligence (BI) has conventionally been the preserve of big business, given the need for specialist knowledge meant hiring pricey experts was often the only way to leverage its value. But the rise of self-service BI tools has leveled the playing field, allowing small- and medium-sized businesses to get in on the game too.
Between your customers, vendors, employees and other moving parts of your organization, it can be difficult to find the time to focus on your business. On a daily basis, you likely have to deal with dozens of tasks, and oftentimes don’t finish them all.
