Marketing your SMB with Pinterest

Marketing your SMB with Pinterest

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips to get you started.

Ugly websites cost your business big time

Ugly websites cost your business big time

Good things come to those who wait, and this is especially true for small- and medium-sized businesses that plan on creating an eCommerce website. According to Vistaprint’s study on 1,800 consumers, 42 percent of respondents are “very unlikely” to buy from unprofessional or ugly websites.

Benefits of social media policy reviews

Benefits of social media policy reviews

Does your business have a social media policy? If so, when was the last time you updated it? If you’re taking too long to answer these questions, that isn’t a good sign. Because you should be conducting regular reviews, at least annually. You’d enjoy innumerable benefits, and deter your employees from obsessing over Snapchat filters in the process.

Microsoft’s Windows 10 upgrade for SMBs

Microsoft’s Windows 10 upgrade for SMBs

Microsoft has announced that it will bring back free Windows 10 upgrades, but on one condition: Only small- and medium-sized businesses that have previously passed on the offer are eligible. So if you or someone you know has declined Microsoft’s previous proposition, here are some reasons you might want to reconsider.

New Office 365 updates for collaboration

New Office 365 updates for collaboration

Every now and then we all need a little help, especially in today’s digital era. To keep up with the competition, companies are gearing up, especially in the IT department. With the help of cloud computing technology, Office 365 is a productivity and collaboration-enhancing software that is changing the way small- and medium-sized businesses operate.

Skype for Business and its benefits

Skype for Business and its benefits

Skype for Business (as hinted in the name), is the corporate-oriented version of Skype. Besides the snazzy title, Skype for Business possesses unique office applications that will benefit your company. Yet, many business owners pose the same question: how important is it to adopt Skype for Business? Here are three reasons that might help you embrace Skype for Business a tiny bit easier.

Twitter’s new dashboard app for SMBs

Twitter’s new dashboard app for SMBs

Fishes are known to travel together in schools. They do so as a defense mechanism against predators or as a means to find a mate. Rarely do we see a fish making its way through the ocean unaccompanied. Schools of fish are the Twitter equivalent of celebrities or public figures, whereby lone guppies are SMBs struggling to make a splash in terms of their online presence.

Enterprise level virtualization for clients

Enterprise level virtualization for clients

Virtualization has permanently changed the world of IT and computing and bringing with it the overhaul of IT architecture and workflow. One would think that it would reach its saturation point sooner or later but with constant innovation and development, virtualization has permeated and penetrated deep as to reach the client level.

Lower your costs with virtualization

Lower your costs with virtualization

For the past year Strem Chemicals, a Massachusetts-based company which manufactures and markets specialty chemicals, has utilized virtualization. This process has seen them improve in several areas such as cost reduction and even disaster recovery. This is one of thousands of companies that has saved a substantial amount of money since incorporating virtualization into their business model.