In the dynamic landscape of today's workplace, fostering a culture of appreciation has evolved from a nicety to a necessity. Beyond the occasional "thank you," a genuine culture of appreciation can be a game-changer for both employees and the organization as a whole.

Facebook isn’t worth over $480 billion because people use it for just selfies and political rants. Businesses of all sizes and from all industries are using it to attract and engage customers, and yours should too. Aside from purchasing targeted advertisements, there are a host of free strategies to generate business with your SMB’s Facebook page.